|Sure, you're logical--you think calmly about things instead of blowing your top or jumping to conclusions. Maybe you're not a math wiz, but you're a sensible person, conservative, hold a senior management position, and you're, well...logical.
Corporate America has embraced complex business models and mantras for years and where has it led? A world of PR smokescreens, callous rightsizing one moment and manic coddling of employees the next. Flinching at shareholder shadows and Federal Reserve pronunciamentos, managers, it seems, wing it from one emergency to the next, wondering in the roller coaster ride, how long can they hang on personally--days, months or years?
Is this really a logical business environment? Do we really know how to deal with it? Motivational seminars and the latest Big Idea out of Fast Company magazine's pages may or may not have their place in managing a company, but somewhere along the line, logic seems to have taken a back seat.
In fact, logic is considered a dirty word by many boomers, Xers and Nexters--something the veterans believe in and so it's old. Yet none of them have ever been exposed to real logic, and therefore both parties may be rejecting or espousing something completely different.
Instead of guessing and hoping, executives from CEO on down need to know what are their real problems, and their underlying causes, so they can remedy them with existing resources. That takes a level of logic that hasn't, until now, existed.
Why not? Why is logic so rarely mentioned in business literature, let alone applied in day-to-day management? Is it the want of Logic 101 in K-12 and business schools? Or the result, over centuries, of the subject falling within the purview of philosophers and professors who turned it into something no practical person could understand, let alone use in life? Either way, any mention of the word today generally leads to blank stares or stifled yawns (did you suppress one?).
Whatever the reason, the reality is that the key skill distinguishing man from lower life forms, his ability to think rationally, isn't taught or honed into a fine skill, but left to wander where it will. Teaching geometry "because it is the way we think" might account for the obtuse thinking that goes behind the recurring and acute crises being generated by management and governing bodies worldwide.
Yet logic isn't as somniferous as the cobwebbed halls of universities have made it. It's vital and alive in the hands of someone who knows what it is and how to use it. A handful of such thinkers exist in the world today, using an advanced logic that, if it were to be employed by everyone from military to company executives, would revolutionize the way they gather and use intelligence and the way they manage as a result.
Our ability to gather and disseminate information digitally has advanced our potential, but unless we know how to analyze that information to reach rational conclusions, our thinking will remain Neanderthal, our decisions flawed, our actions fraught with difficulty. That's why most new businesses collapse shortly after emerging out of the starting gate, only a handful of companies remain in the running to celebrate their centennial, and intelligence agencies like the CIA make one embarrassing blunder after another.
That's also why we provide lectures and seminars on the subject of advanced logic and apply advanced logic to put individuals, small businesses and corporations back on the road to prosperity and success. Logic, after all, is for use--it's our unique edge.
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